PhDr. Markéta Pravdová, Ph.D., MBA

(*1974, Nové Město na Moravě)

pravdova

Institute of the Czech Language of the CAS

In 1999, she completed her studies at the Faculty of Arts of Charles University, in the fields of Czech language – philosophy. Already during her studies, she worked in the Department of Language Cultivation and in the language advice bureau of the Institute of the Czech Language of the CAS. She began her work carer as a media analyst and subsequently an account manager in a leading Czech agency specializing in public relations, Donath-Burson-Marsteller. In 2000, she completed the London School of Public Relations. In 2001, she returned to the Institute of the Czech Language of the CAS and in 2005 she defended her doctoral dissertation work at the Faculty of Social Sciences of CU in the field of media studies. In 2015, she completed the study programme at the Business Institute for an MBA in Public Relations and Communications.

She has dealt with research of the contemporary Czech language and its popularization in the long term. Her professional focus includes the theory and practice of language cultivation including language consultancy. At the Institute of the Czech Language of the CAS, she served as the head of the Department of Language Cultivation in 2005–2016, since 2011 she has been the deputy director. She is a member of the Council of the Institute of the Czech Language of the CAS (in 2012–2017 she was its chairman). Since 2017, she has been a member of the Academy Council of the CAS, in which she is entrusted with conceptual issues of the academic media, the presentation of the results of the CAS and the cooperation of the CAS with the media, communication with the public, the agenda of support of scientific societies and editorial activities. She has served before already within her activities at the Czech Academy of Sciences in the Council for Science Popularization of the CAS and the Editorial Board of Academic Periodicals.

She systematically devotes herself to educational activities focused on the general and professional public. She has lectured and supervised student works at the Faculty of Arts of CU and the Faculty of Social Sciences of CU. She is the editor-in-chief of the journal Naše řeč (Our Speech), author of the book McDonald’s – A Little Bit Different Culture?, leading author and editor-in-chief of several collective monographs, e.g. Academic Vade Mecum of the Czech Language, Do We Feel at Home in Czech?, Czech Again from A to Z, On Czech I–III, co-author of the Internet Language Reference Book (accessible at prirucka.ujc.cas.cz) and more than a hundred professional studies and popularization texts. She participated in the creation of the programme O češtině (On Czech; Czech Television, 2006–2011), the programme Slovo nad zlato (Word above Gold; Czech Radio, 2015–2016) and other successful media projects. She is the laureate of a number of awards, such as the Otto Wichterle Prize, the Honorary Medal of Vojtěch Náprstek for Merit in the Popularization of Science or the Medal of the Ministry of Education, Youth and Sports of the First Degree (with a collective of the authors of the Internet Language Reference Book).

 
telephone:
+420 221 403 426
fax:
+420 224 240 512
  e-mail:
pravdova@kav.cas.cz